10+ years of proven accomplishments at mission-driven organizations. Expertise in stakeholder engagement, outreach, and communications, with exceptional writing talent, customer service skills, technical knowledge, and real-world practical know-how. A strategic thinker who delivers creative solutions to complex challenges. A committed and inclusive team builder with people management experience.

Areas of Expertise

  • Customer Service

  • Data Stewardship

  • Digital Strategy

  • Marketing and Branding

  • Media Relations

  • Multi-Platform Content Creation

  • Project Management

  • Stakeholder Engagement

Technical Skills

  • Adobe Creative Suite

  • Canva

  • Experience Cloud

  • Google AdWords

  • Google Analytics

  • Hootsuite

  • MailChimp

  • Marketing Cloud

  • Meltwater

  • Microsoft Office Suite

  • Salesforce

  • Sayari

  • WordPress

Pulmonary Hypertension Association, Washington, DC

2019-2020

Associate Director of Digital Communications and Marketing

Oversaw digital communications for the oldest and largest non-profit focused on pulmonary hypertension education, advocacy and support. In collaboration with vice president of communications, design and execute plans to promote the organization through its digital properties, including social media, web and email. Direct reports include the digital communications associate and web communications manager.

  • Served as lead on initiating and executing strategies to raise the profile of the organization’s flagship website, PHAssociation.org. In collaboration with the web communications manager, create new content, maintain existing content, provide strategic direction and maintain the WordPress backend.

  • Managed the organization’s email outreach efforts to patients, medical professionals, advocates and other stakeholders, including writing and editing content, designing emails, instituting best practices and scheduling.

  • Worked with organization stakeholders to develop a response campaign to the Covid-19 outbreak, including developing original web content, daily social media messaging and email outreach. 

  • Maintained the Communications department’s project list, keeping stakeholders aware of ongoing progress and ensuring deadlines are met.

  • In collaboration with the digital communications associate, created content for the organization’s four primary social media platforms on Facebook, Instagram, LinkedIn and Twitter. Also was responsible for incorporating these platforms into the over-all “big-picture” communications strategy for the organization. Metrics improved on all four platforms between 2019 and 2020.

  • Completed a first-ever standardization of analytics collection and reporting for the organization’s digital properties, offering a consistent, easily understandable format for organization stakeholders.

  • Led the digital communications efforts for the organization’s biannual Conference. This included spearheading the development of the Conference website, weekly email outreach, social media campaigns and video production.

PROFESSIONAL EXPERIENCE

Electricity Information Sharing and Analysis Center, Washington, DC

2020-Present

Senior Engagement and Outreach Coordinator

Serve E-ISAC stakeholders through a focus on customer service, targeted outreach, communications and strategic planning, with demonstrated results that contribute to the organization’s role as the electricity industry’s security leader.

  • Contribute directly to the success of the E-ISAC’s signature products and services, awareness of the organization among industry stakeholders, and a culture of collaboration between peers during a period of critical growth.

  • Manage relationships with the E-ISAC’s 1,800+ member organizations through the Salesforce CRM, leveraging skill sets to ensure data integrity, efficient execution of processes and maximum customer satisfaction.

  • Created and executed a strategic membership acquisition plan that resulted in a 20% year-over-year increase in membership of NERC registered entities, further expanding the E-ISAC’s security reach in this high-priority segment.

  • Led the development of the organization’s annual conference website and mobile app using the Cvent platform.

  • Reimagined the organization’s End-of-Year Report into a signature video product that clearly and succinctly tells the E-ISAC’s story, while cutting the production timeline by six weeks.

  • Developed and implemented multiple processes for member onboarding, case management, and communications, including an end-to-end streamlined process for the E-ISAC Speaker’s Bureau.

  • Spearheaded an in-house redesign of the E-ISAC public website in collaboration with technical staff that saved the organization significant financial resources.

  • Created and executed multi-platform communications and outreach plans for programs and services, contributing to the growth of the organization’s outreach efforts and building relationships with NERC Communications.

Alliance for Aging Research, Washington, DC

2014-2018

Vice President of Communications

Managed all aspects of the strategic communications and marketing efforts for a leading non-profit in the field of aging and health, including staff, budget, social media, analytics, public relations, branding and content.

  • Initiated and executed a total rebuild of organization’s communications program, leading to:

    • A thorough overhaul of organization’s social media strategy, resulting in a substantial increase in both Facebook and Twitter impressions and engagement over a four-year period.

    • A 98% increase in users on the Alliance’s main website in 2017 (over 2015) as well as a 61% increase in pageviews through strategic use of Google AdWords and content upgrades.

    • A 225% increase in YouTube views in 2017 (versus 2015) through focus on quality content and advertising strategies.

    • More than 50 media placements in 2017 and continued development of relationships with relevant reporters, which raised profile of the Alliance and its CEO on issues of importance to the organization. This included The New York Times, STAT, Pittsburgh Post-Gazette and PBS NewsHour.

  • Worked with organization’s health programs team in executing health awareness initiatives for older adults.

    • Launch of first-ever National Heart Valve Disease Awareness Day. The day received widespread attention in the press and on social media, leading to continuation of the event in 2018.

    • A campaign centered around launch of a new video on clinical trials, which has garnered more than 112,000 views since its launch. Campaign was also featured by the Baltimore Sun.

    • A campaign on vaccine awareness among older adults. The Alliance has been positioned as a leader in this arena. This led to a placement in Kaiser Health News.

  • Collaborated with organization’s public policy team, increasing its profile on advocacy issues of importance to the Alliance.

    • Earned media placements in industry and policy publications featuring Alliance staff as experts, most notably on FDA-related issues.

    • Heading communications for Alliance-led coalitions on Alzheimer’s disease and sarcopenia.

  • Advised president and CEO on up-to-date communications trends and provided expertise and guidance as needed for media interviews and other communications related activities.

  • Developed yearly and monthly marketing plans in collaboration with Alliance staff to promote ongoing Alliance messages, including social media messaging, web content and email newsletters.

  • Led transition of the Alliance’s flagship website to a new platform.

Mental Health Association of Maryland, Lutherville, MD

2018-2019

Director of Communications

Managed all communications and marketing for a leading Maryland non-profit focused on behavioral health issues, including social media, analytics, fundraising, public relations, branding and content. Also served as director of communications for BrainFutures, a non-profit initiative dedicated to advancing brain science to maximize human potential.

  • Worked in collaboration with CEO, program directors and more than 40 staff to design and execute plans uniquely tailored to the organization’s diverse audiences, including older adults, parents, policymakers and behavioral health experts.

  • Designed and executed a strategic plan focused on increasing overall awareness of MHAMD’s brand. This resulted in an 110% increase in Facebook engagement, an 65% increase in Twitter engagement and an 60% increase in pageviews on its flagship website.

  • Served as project manager for a major overhaul of the organization’s website portfolio. The result was a consolidation of five outdated web properties into a modern information site at MHAMD.org that effectively advanced the MHAMD brand and that of its affiliated programs.

  • Completed an analysis of MHAMD’s communications program as well as a strategy to rebuild it, with measurable goals.

  • Instituted a first-ever organizational standard for collection and analysis of data across social media, email and web communications platforms.

  • Acted as primary content producer and gatekeeper for the organization’s websites, social media platforms and email campaigns. Designed print pieces. Created and maintained web content. Provided direction to staff on content.

  • Collaborated with BrainFutures program director and staff to initiate a long-term plan to propel BrainFutures from a start-up to a nationally recognized influencer in the arena of brain health research. Provided strategic direction for all aspects of communications.

  • Crafted a media plan to identify opportunities for press outreach; trained staff to respond to media queries.

LifeBridge Health, Baltimore, MD

Communications Coordinator

Managed marketing activities of various clients within the LifeBridge Health system, including coordinating public relations, creating original content, raising awareness about the system to the community and serving as a liaison between organization leadership and the marketing department.

  • Garnered media attention for the system’s nationally renowned concussion and pediatric limb lengthening programs, resulting in placements with Fox News, the Chicago Tribune, Scientific American, Agence France-Presse and other news services. Also led development of numerous successful multi-media press campaigns that drew coverage in local and national outlets.

  • Grew the system’s orthopedic neurology and physical medicine departments by developing and executing yearly plans.

  • Organized and planned community events that attracted more patients to the system’s health centers by working closely with LifeBridge Health leadership.

  • Wrote specialized content for the organization’s website, blog, social media sites, webinars and print publications as needed on a wide variety of topics.

  • Promoted services of LifeBridge Health & Fitness, the system’s fitness center, and its Parisi Speed School, resulting in several media stories and awareness about its expertise.

  • Led the communications department in putting increased emphasis on in-house production of videos, resulting in high-quality content that attracted tens of thousands of organic views.

CURE International, Lemoyne, PA

Communications Coordinator

Lead writer, marketing and public relations liaison for this global non-profit organization.

  • Led successful launch of the organization’s blog and served as primary contributor, editor and creative inspiration, with more than 180 entries.

  • Increased traffic to organization’s website by creating monthly podcasts, monitoring website trends and participating in social media campaign.

  • Managed crisis communication and public relations during CURE’s relief response to Haiti earthquake in January 2010. Facilitated media requests from CNN, ABC News, PBS and other major news outlets, resulting in numerous media mentions.

  • Generated news stories with NPR, USA Today, PBS, Sirius XM’s Doctor Radio and dozens of regional and international news outlets through targeted outreach to reporters. Documented the work of CURE International overseas, traveling to Honduras, Kenya and the Dominican Republic in order to tell their story to supporters and potential supporters.

  • Generated more than $300K in donor contributions as a direct result of content personally written for organization’s fundraising and marketing efforts.

  • Effectively managed a team of overseas writers contributing content for organization and served as recruiter, supervisor and mentor to department’s communications interns.